By Melissa Kasule
Sports marketing firm Infront has tied with satellite operator SES to jointly deliver the recently
concluded ski races of the 2023 FIS Alpine World Ski Championships to broadcasters across
Europe, Asia and the Americas.
The FIS Alpine World Ski Championships occurs every two years where it follows the best alpine
skiers compete in 13 different races. Working with Infront, SES managed the live feed from the
race courses across both mountain venues by transmitting four signals back to SES’s Emek
Ha’Ela facility for satellite distribution, with LiveU’s mobile field units and IP bonding technology
deployed for a back-up signal contribution.
“The FIS Alpine World Ski Championships is one of the premier events showcasing the very best
skiers in the world. With our cutting-edge media production featuring multiple camera angles
and race data across multiple mountains, we catered to a global audience eager to watch their
favorite skiers race live,” said vice president media, betting & technology at Infront, Amikam
Kranz.
“Fans have become more specific and passionate about the sporting events that they want to
watch, regardless of their location or what time of day it is. Therefore, it is critical that our
partners can deliver their sports content to fans reliably and in the highest picture quality
possible,” said head of sales, sports & events at SES, Michele Gosetti. “Our focus on high-quality
video, backed by our satellite fleet, fibre, IP and cellular infrastructure, will enable us to
continue to meet the business requirements of our partners and high-quality standards of
today’s consumers.”