By Melissa Kasule

London-based sports streamer DAZN has announced the acquisition of rival sports broadcaster Eleven Group has been completed.

Prior to the acquisition, Eleven was the primary rights holder of the Premier League and Champions League football leagues in Portugal, Jupiler Pro League in Belgium as well as a local baseball league in Taiwan. DAZN will add those three markets to its existing operations in Germany, Italy, Japan, Spain, Canada, US and UK.

The deal also includes Eleven-owned social media creative agency Team Whistle based in the US. Whistle will leverage DAZN’s rights and talent to create off-platform value, build audiences and drive fans towards its paid-for services and content.

CEO DAZN Group Shay Segev said: “This acquisition is an important element for our continuing growth – acquiring top quality rights, expanding in new markets in Belgium, Portugal and Taiwan, and developing our social reach and engagement by bringing Team Whistle’s network and expertise to DAZN. Overall, the deal adds scale and firmly establishes DAZN as a global leader in innovation and disruption as well as positioning us as the ultimate sports destination.”