By Melissa Kasule

Saudi Arabian digital entertainment provider Intigral has selected Think360 personalised content discovery and viewer engagement platform to revamp its stc tv and Jawwy TV streaming services.

Think360will provide Intigral a fully managed service running on AWS for Intigral, delivering personaliaed live TV, on-demand entertainment and sports content across multiple platforms and devices.

Intigral’s stc tv service features over 200 live channels as well as a SVoD and TVoD library. It runs on platforms including mobile, Android TV, set-top boxes, Samsung and LG smart TVs, Xbox, and Apple TV in stc Group territories. Meanwhile, Jawwy TV streaming service is available for consumers across the wider MENA region, outside of stc Group footprint.

Intigral will deploy the full suite of Think360 products available in the portfolio for both stc tv and Jawwy TV, including search and discovery, ThinkEditorial campaign management system, ThinkUX and ThinkInsight. With ThinkUX, the Intigral editorial team can select use cases to dynamically change the user experience across all devices. Intigral will also use ThinkInsight to analyse large, complex data sets about viewing and content, and A/B testing, to better meet its business KPIs.

Chief technology officer at Intigral, William Sharp said, “We are constantly looking for ways to improve our service in order to provide the best streaming experiences possible. With Think360 we will achieve these goals by giving subscribers a personalized user experience with seamless search and discovery across our own content and third party services.”