OTT TV Episode And Movie Revenues To Reach US$16 Billion In Latin America
By Melissa Kasule
Digital TV Research has predicted OTT TV episode and movie revenues for 19 Latin American countries will reach US$16 billion between 2022 and 2028.
The total expected revenues implies an increase of US$7 billion, with AVOD and SVOD platforms each adding US$3 billion over this period, according to the latest market predictions from the research outfit.
SVOD will remain the region’s largest OTT revenue source, contributing US$9.7 billion by 2028 which will be double the AVOD total.
The outfit expects Brazil to add US$2.9 billion and Mexico US$1.6 billion of revenues, combined both countries will provide 64 per cent of the region’s revenues in 2028.
“Five platforms will account for two-thirds of the region’s OTT revenues by 2028. We expect that Netflix, Disney+, HBO and Paramount will all start hybrid AVOD-SVOD platforms in the short term. AVOD will significantly boost revenues for these platforms as SVOD growth falters,” said principal analyst at Digital TV Research, Simon Murray said. https://www.digitaltveurope.com
