By Melissa Kasule
Public Belgian broadcaster, Radio-télévision Belge de la Communauté Française (RTBF) has selected Red Bee Media to power its recently re-launched Auvio platform.
The media services provider in partnership with User Interface and app design and development agency Dotscreen, will offer its OTT services with live TV and radio, Audio on Demand (AOD), and Video on Demand (VOD) capabilities.
RTBF delivers content through 32 radio stations and 21 different TV channels, filmed radio stations or event channels on its streaming service Auvio. According to the company, Auvio reaches four million viewers through most major devices and operating systems.
The deal has enabled RTBF to deliver live and on-demand content to Auvio users on a wide variety of online platforms and applications, including web browsers, iOS mobile, Android mobile, Tizen, and soon Android TV, LG smart TVs, Sony Playstation and Apple TV. In addition, using Red Bee Media’s Software Development Kit (SDK), Dotscreen revamped all Auvio user interfaces across end-user devices.
“With Red Bee Media, we achieved record-breaking audience levels on our streaming service during the 2022 football FIFA World Cup. Red Bee Media’s proven broadcast-grade solution for live and on-demand streaming, combined with Dotscreen’s intuitive and user-centric front-end design proposition, perfectly aligned with what we were looking for,” said RTBF’s technology director, Cecile Gonfroid.
Head of market Area Southern Europe and Middle East, Red Bee Media Stéphane Grandvarlet added : “Today’s consumers are looking for easy-to-use, high-quality streaming experiences, and we have partnered with Dotscreen and RTBF to deliver exactly that. We are extremely proud to empower all major sports events for RTBF and its audiences.”
