By Melissa Kasule
OTT episode and movie revenues will reach US$45 billon in Western Europe by 2028, according to a report conducted by Digital TV Research.
The research outfit predicted this will amount to a US$18 billion rise in revenues from the US$27 billion generated in 2022.
Digital TV Research’s analysts further added the UK will account for US$10 billion in 2028, with Germany at US$8 billion and France US$7 billion. From the US$18 billion additional revenues, the UK will contribute US$3.6 billion, Germany US$3.6 billion and France US$2.3 billion.
This comes after the media research firm last reported OTT TV episode and movie revenues across 22 Eastern European countries will double from US$2.9 billion to US$5.7 billion between 2022 and 2028.
“AVOD will grow faster than SVOD. AVOD revenues will increase by US$10 billion between 2022 and 2028 to reach US$16 billion. SVOD revenues will total US$24 billion by 2028 – up from $17 billion in 2022,” said Digital TV Research, principal analyst, Simon Murray.
