By Oystein Bergmann, Bureau Chief, Scandinavia
Ericsson has appointed Tomás Alonso as Director of Marketing and Communications for the Iberia region, effective March 21, 2023. Tomás will be part of the Marketing and Communication Management Committees of the Europe and Latin America Market Area and Ericsson Iberia. Tomás Alonso will join Ericsson from Samsung Electronics Iberia, where he holds the position of Director of Corporate Communications and Public Affairs.
CEO of Ericsson Iberia, Andrés Vicente says: “I am delighted to welcome Tomás to our team. Tomás assumes this role at a crucial time for Ericsson and for the industry, as we move towards realizing the full potential of 5G technology. Under Tomás’ leadership and leveraging his expertise, I see an opportunity for Ericsson to grow further and shape the future of our business in Spain and Portugal with our major customers and industry partners.”
Tomás Alonso says: “We are in an exciting moment in the telecommunications sector. 5G, which is already a reality, is an innovation platform unlike anything we have seen before and offers users and companies opportunities unimaginable until now: virtual reality, industry 4.0, mobile robotics, artificial intelligence and other more innovative trends such as the Internet of the Senses. From the Communication and Marketing area of Ericsson, our goal will be to communicate and make understand the value that this incredible technological revolution will bring to our customers, users and society in general, “says Alonso.
“I am very honoured to join this company, a European benchmark in innovation, and the opportunity it represents to lead this journey towards an exciting future in which Ericsson will continue to play a leading role and drive the digitalisation of society and the transformation of the industry.”
Tomás Alonso is a professional with more than 20 years of experience as head of communication and external relations in leading companies in the ICT sector.
Tomás will succeed Elena Blanco, who has held this role on an interim basis since October 2022. Elena will continue in her role as Head of Customer Marketing at Ericsson Iberia, reporting to Tomás.
In 2022 Ericsson celebrated its centenary in Spain. In this time, the company has developed a leading role as a technology leader, driver of economic development, promoter of innovation and long-term trusted partner. After more than 100 years, Ericsson’s commitment to Spain remains unchanged and is reinforced by the Company’s purpose of creating connections that make the unimaginable possible.
