By Melissa Kasule
US channel provider, Big Media, has struck a deal with RCTV International Corp to become the exclusive distribution partner to parent company RCTV’s vast catalog for FAST and AVOD platforms worldwide
The agreement sees Big Media be the exclusive distributor of RCTV’s catalogue for all forms of broadcast in Europe and Asia, distributing over 7000 hours of telenovelas to streaming platforms.
RCTV is a well-known and prolific producer of telenovelas, including classics such as Leonela, Cristal, La Dama de Rosa, and Kassandra.
Big Media’s head of Latin America and Spanish speaking US distribution, Juan Fernandez, said.” Our partnership with RCTV International is one of the most significant in our company’s 14 year history. RCTV’s catalog of telenovelas is unparalleled, both in terms of quality and quantity. Big Media is honored to represent this enormous content library around the world.
“In addition, the company has thousands of hours of classic Latin American movies and entertainment programming which Big Media will make available for license throughout Europe and Asia.”
“The quality of the audiovisual content and brands behind them matter more than ever and so too is the quality of distribution and services. Therefore, this partnership with Big Media is a big step in the industry and will have a deep impact in the years to come,” said CEO of RCTV International Corp, Oswaldo Quintana .
Following the deal, Big Media will also explore opportunities with RCTV for branded FAST channels.
