By Stuart Thomson

Test and measurement specialist Tektronix has named Philippe Pichot as VP of EMEAI Sales covering Europe, the Middle East, Africa and India.

Pichot joined Tektronix in 2019, leading the region’s distribution channel initiatives, as well as regional sales teams in Europe. Recently, he took on additional responsibilities expanding his knowledge in operations and logistics.

As VP of Sales, Pichot will leverage his market expertise leading Tektronix teams to enable its customers innovations in current and next generations of electronics designs, according to the company. In His leadership expands across the Tektronix Research & Development department as well as its engineering teams.

Pichot was previously employed at Future Electronics and Texas Instruments, where he held leadership positions across sales and marketing.

“I am very excited to be taking on this new role, where I see accelerating our customers’ electronics innovations to their full satisfaction as my ultimate goal,” said Pichot.

“My experience, collaborative approach and past track record of serving our customers with our Tektronix and Keithley test, measurement and monitoring solutions are the ingredients to enable future innovations for a more sustainable future.”