Stellar Works And Sony Present ‘Staydream – A Surreal Reality’ For NYCxDESIGN 2023

adminApril 5, 2023April 5, 2023no commentNo tags

"STAYDREAM – a surreal reality" (PRNewsfoto/Sony Group Corporation)

Stellar Works and Sony’s Creative Center have collaborated in creating ‘STAYDREAM – a surreal reality’, which will be staged during NYCxDESIGN 2023 (18-25 May). This conceptual presentation aims to communicate and reveal new forms of user experience, innovative sensing, and interactive engagement, exploring the coexistence of physical and meta realities.

STAYDREAM A Surreal Reality

A series of conceptual pieces designed in partnership with Sony’s Creative Center will be showcased within an immersive environment that will focus on bringing key elements of the outside to indoors. The resulting installation serves to demonstrate the juxtaposition of the ambience of nature within the context of interior spaces, providing exciting future possibilities which enhance a sense of wellbeing in our homes.

STAYDREAM will be an experiential and sensorial feast of storytelling that takes over the entire Stellar Works showroom on Canal Street in New York. The installation explores the possibilities of design via the lens of creativity, to provide the audience with an ambient experience using both space and furniture. Elsewhere Calico Wallpaper, specially chosen for this exhibition, will be deployed across both levels of the Stellar Works Showroom and will form an integral backdrop to a series of projections designed by Sony.

Stellar Works founder and CEO Yuichiro Hori comments on the launch: “From the beginning of this exciting project, there has been an organic synergy between Sony’s Creative Center and Stellar Works. Together we have created an experience that combines Stellar Works’ skills in furniture design and manufacturing with Sony’s unrivalled expertise in innovation and technology. We look forward to welcoming all visitors to our New York showroom to experience something special for NYCxDESIGN”.

Creative Director and Head of Sony’s Design Centre Europe Hirotaka Tako adds: “We wanted to discover how technology, craft, entertainment, and hospitality could seamlessly merge to a point where both virtual and physical experiences coexist. I believe that our collaboration with Stellar Works will make this possible”.

This joint installation will be hosted at Stellar Works’ New York showroom: 304 Canal Street, New York, NY 10013 from 18-25 May, 2023. (10.00 – 18.00 hrs daily).