By Godson Umejiego, Bureau Chief, The Americas

Africa’s leading payments technology company, Flutterwave has announced a strategic partnership with Audiomack, the limitless music-streaming and discovery platform. This collaboration enables Audiomack to provide premium music experiences and unlock new features for its customers and artists for a fee. With a strong presence in almost all 54 countries on the African continent, Audiomack has become the go-to platform for artists, tastemakers, labels, and fans seeking to explore and share music from diverse African cultures.

Since its inception in 2012, Audiomack has been committed to supporting the African music scene, opening a Lagos office, and expanding its reach in 2021 in key African markets such as Kenya, Tanzania, Uganda, and South Africa. As Audiomack enters its next growth phase across Africa, the partnership with Flutterwave brings seamless and secure payment processing capabilities to its users. This collaboration will enable Audiomack to offer more payment modes like bank transfer, local cards, and mobile money, native to African users, making the platform accessible to a broader audience across the continent.

The partnership also empowers African artists with enhanced monetization capabilities. With Flutterwave’s expertise in secure and reliable payment processing, Audiomack will provide African musicians with more opportunities to monetize their work. This includes offering seamless payment options to fans who want to support their favourite artists directly.

Commenting on the announcement, Flutterwave’s Founder and CEO, Olugbenga GB Agboola said: “We are excited to join forces with Audiomack and contribute to the growth of Africa’s music industry. By leveraging our technology, we will expand the Audiomack user base across Africa while empowering African artists with increased monetization opportunities. Audiomack’s commitment to promoting African music and providing a platform for artists to showcase their talent aligns perfectly with Flutterwave’s mission to simplify payments and foster economic growth across the continent. This partnership represents a significant step forward in realising these shared goals.”

Commenting on the news, Co-Founder and CEO of Audiomack, Dave Macli, replied: “We are delighted to partner with Flutterwave to enhance the Audiomack experience for our African users. This collaboration enables us to bring Audiomack to even more people in Africa and gives African artists the tools they need to thrive and monetize their art effectively.”

The Flutterwave and Audiomack partnership marks an exciting milestone in the African music industry, further accelerating its growth and expanding its global footprint. Audiomack’s users in Africa can look forward to enhanced access to Audiomack’s vast music library and an improved user experience, while African artists will gain greater opportunities for financial success and artistic recognition.