By Ron Chen, Bureau Chief, Asia

Dabur Herb’l Clove, known for its potent cavity-fighting formula, has launched a new campaign to reinforce the remarkable benefits of its Clove-infused toothpaste. Titled “Where there is Clove, there is no Cavity,” the campaign emphasizes the unique value proposition of Dabur’s toothpaste in the competitive oral care segment.

The toothpaste, enriched with natural Clove extracts and calcium, provides an effective solution to prevent and protect from dental cavity problems. Clove, the well-established natural remedy for toothaches, contains Eugenol – a compound known for its analgesic and anti-inflammatory properties. The result is not just temporary relief but long-term oral health benefits of cavity prevention and overall oral health.

Commenting on the campaign, CEO of Dabur International , Raghav Agrawal said, “Consumer preference for herbal ingredients and natural personal care solutions is growing in the region. This campaign emphasizes the importance of Clove and how Dabur Herb’l Clove Toothpaste helps to prevent and protect from cavities. Dental cavities, if untreated, can cause severe pain and tooth loss. Our Clove-infused toothpaste, rich in antibacterial properties, helps prevent cavity formation and tooth decay.”

Clove’s dental benefits are manifold. This aromatic spice has been used for generations to alleviate oral discomfort. As a natural anesthetic, Clove reduces inflammation and pain associated with tooth decay. Furthermore, its germicidal properties help soothe oral ulcers and sore gums. An added advantage of Clove is its refreshing taste, which combats bad breath, leaving the mouth feeling fresh and clean.

Dabur Herb’l Cavity Protection Toothpaste is fluoride-free and devoid of harmful chemicals, making it a safe choice for children and adults alike. Priced at AED 7 for a 150g pack, this cavity prevention solution is widely available at Lulu’s, Carrefour, Nesto and across other supermarket chains in the region.

Dabur encourages everyone to welcome nature’s wisdom into their oral care routine, asserting that “Where there is Clove, there is no cavity.”