By Ron Chen, Bureau Chief, Asia

Arctic Blue is a fish oil company that is creating a new generation of fish oils. The Dutch brand prides itself on its ability to create nutrient-packed fish oil products that are clean, smooth, and easy for adults and children alike to consume. While they are innovative in their ability to deliver potent nutritional support without a fishy aftertaste, the sustainable way Arctic Blue products are produced is an equally important part of what the label stands for in the eyes of its creator, Ludo van de Wiel.

“Health and sustainability are my passion,” says van de Wiel. “And I’ve done my best to reflect that in Arctic Blue. One of our mantras as a company is that we love to make waves. We understand that fish oil supplements are used as a way to pursue individual health, but that process should never sacrifice collective health. We want every fish oil bottle that we produce to positively impact the world for the better.”

With this in mind, the Arctic Blue team has sought to infuse sustainability into every aspect of its production process. This starts with only working with MSC-certified oil producers. This guarantees that all of the oil comes from 100 per cent wild fish caught by sustainable fisheries.

In addition, most Arctic Blue fish oil comes from the fillet trim of fresh Arctic wild cod from the Barents Sea. Along with providing clean, pure fish oil, this uses a byproduct of the larger fishing industry. The oil is also contained in plastic-free packaging, further decreasing the amount of waste created and ensuring that the product is a truly eco-friendly supplement.

“Fish oil is a powerful way to enhance personal health,” van de Wiel says, “but it doesn’t have to come at the expense of the Earth. At Arctic Blue, we’re working hard to make sure our products are a win-win for our customers and the environment.”