By Godson Umejiego, Bureau Chief, The Americas

At Snapdragon Summit, Qualcomm Technologies, Inc. welcomed in the era of on-device AI with the launch of its premium tier, next-generation platforms for Windows 11 PCs and mobile devices – both designed with on-device generative AI experiences in mind.

CEO Cristiano Amon showed how AI will have a profound impact on how you use your devices – and how Snapdragon can offer on-device AI experiences across a broad range of consumer electronics categories.

“We are entering the era of AI, and on-device generative AI will play a critical role in delivering powerful, fast, personal, efficient, secure and highly optimized experiences,” said Amon. “Snapdragon is uniquely positioned to help shape and capitalize on the on-device AI opportunity and you will see generative AI going virtually everywhere that Snapdragon goes.”

Snapdragon Summit is Qualcomm Technologies’ annual premier event in Hawaii in which the Company launches its next-generation platforms and showcases the technologies that will power upcoming consumer devices such as flagship PCs and mobile phones.

 “Our years of AI development, including the most powerful combination of CPU, NPU and GPU available in devices, and our support of all leading models running natively, means we can bring the benefits of generative AI to users worldwide and across multiple device categories,” Amon said. “The partner support we have at Snapdragon Summit is a testament to our standing in the industry as an on-device AI leader.”

Day 2 of the Snapdragon Summit will offer details into the world of on-device generative AI with detailed sessions on each of the new products announced Tuesday.