Edited by Genevieve St. Clair

Nike Inc. has appointed Muge Erdirik Dogan, a former Amazon.com Inc. fashion executive, as its new chief technology officer, aiming to leverage her expertise in technology to drive growth and innovation.

Muge Erdirik Dogan, a longtime Amazon.com Inc. fashion executive, has been named as the new chief technology officer at Nike Inc.

Nike CEO John Donahoe expressed confidence in Dogan’s experience and leadership to drive growth and capitalize on opportunities.

Dogan spent 16 years at Amazon in various consumer categories and delivery operations before becoming president of Amazon Fashion in 2021.

Nike has been focusing on direct-to-consumer online sales, and the appointment of Dogan underscores its commitment to leveraging technology for growth.

Nike Hires Amazon Fashion Executive as New Tech Chief

With the appointment of Muge Erdirik Dogan as its new chief technology officer, Nike Inc. aims to capitalize on technology to drive growth and innovation.

Dogan’s Experience at Amazon

Muge Erdirik Dogan spent 16 years at Amazon, holding various roles in consumer categories and delivery operations before becoming president of Amazon Fashion in 2021. Her extensive experience will be valuable to Nike as it focuses on leveraging technology for growth.

Nike’s Focus on Direct-to-Consumer Sales

Nike has been prioritizing direct-to-consumer online sales over traditional retail, and the appointment of Dogan as chief technology officer aligns with this strategic shift. The company is committed to using technology to enhance efficiency and drive growth.