By Godson Umejiego, Bureau Chief, The Americas
The Big Ten Conference and Big Ten Network (BTN) have announced the addition of Samsung and the Samsung Galaxy Tab S9 Ultra as the Official Tablet Partner of the Big Ten Conference.
To kick off the partnership, the Big Ten, Samsung and Indiana Sports Corp will host a high school football coaches workshop on Saturday, Dec. 2, at Lucas Oil Stadium led by Jake Butt and Gerry DiNardo. A diverse group of 10 Indiana high school football coaches will utilize the Samsung Galaxy Tab S9 Ultra as they receive instruction from Butt and DiNardo on breaking down film and utilizing the Galaxy Tab S9 Ultra’s best-in-class features to optimize their own game plans. The coaches will also be honoured for a moment on-field during the game.
“We designed the Galaxy Tab S9 Ultra to get the job done wherever you are, including the football field,” said senior vice president of Mobile Experience at Samsung Electronics America Janet Lee. “This exciting new partnership will showcase the creative ways Samsung and the Big Ten Conference can work together to support coaches and the next generation of athletes with the best technology tools to elevate their game.”
As a part of the partnership, the Big Ten Network will deliver Samsung Galaxy Tab S9 Ultra branded social content across its platforms, including coverage from the coaches workshop and the Big Ten Football Championship Game. Additional partnership elements include Samsung’s ability to use the Big Ten’s registered trademarks, as well as various promotional signage assets at the Big Ten Football Championship game.
