By Ron Chen, Bureau Chief, Asia
A dynamic lifestyle hotel brand launched in 2018, LEVA is set for a significant impact on the African market with their fifth venture – the acquisition of a premier property that is set to be developed in upscale Victoria Island, Lagos, Nigeria in partnership with Pedestal Africa. This strategic maneuver represents another noteworthy milestone for LEVA, coinciding with the commemoration of their fifth anniversary in the region, and underscores their dedication to reshaping the hospitality industry. The emphasis is on transitioning their focus from a traditional brick-and-mortar hotel model to positioning themselves as a customer service industry leader.
The newly acquired greenfield project is slated for completion within two years and is poised to become a hospitality haven in Lagos. Situated in the heart of Victoria Island, the project encompasses a planned hotel featuring 200 guest rooms, restaurants, a fitness centre, and a comprehensive range of facilities and amenities designed to elevate the guest experience during their stay.
Strategic Partnership with Pedestal Africa as Investors
Teaming up with Pedestal Africa, overseen by President of Pedestal Africa Limited and associated companies, Dr. Paul Dozie Arinze and founder and CEO of LEVA, JS Anand marks a visionary investment partnership. Both entities, driven by a shared commitment to excellence and a dedication to creating outstanding hospitality environments that support economic growth in the region, find their collaboration perfectly in sync with LEVA’s mission of offering innovative and memorable experiences to its guests.
Founder and CEO of LEVA, J.S. Anand expressed his excitement about the expansion, stating, “We are thrilled to commemorate our 5th anniversary by solidifying our presence in Africa through the noteworthy acquisition in Lagos, Nigeria, marking our third greenfield Leva Project in this burgeoning market. Our strategic partnership with Pedestal Africa underscores our commitment to delivering world-class hospitality services and actively contributing to the rich
tourism landscape in the region. Africa, with its cultural offerings and diverse environment, is a true goldmine for hoteliers, and we are excited to be a part of its growth story”.
President of Pedestal Africa Dr. Dozie Arinze also noted that “The vision of this lifestyle, leisure and business destination project symbolizes our drive to orchestrate investment not only in in sectors where Africa offers strong returns on capital, but also supports livability and economic growth in general.”
Continued Growth and Future Prospects
LEVA is on an exciting trajectory of growth in Africa, with the acquisition in Lagos, Nigeria, being the latest addition to its expanding portfolio. This addition comes in conjunction with LEVA’s ongoing development of three major properties in Africa, including the Harsade Harbour Lake View Resort in Ethiopia, REIZ Continental Hotel by LEVA in Lagos, Nigeria, and two visionary projects in Zimbabwe—a 4-star hotel and Hotel Residences, both recently signed. These ventures underscore LEVA’s unwavering commitment to shaping the landscape of African hospitality, offering diverse and exceptional experiences across the region. With a two-year completion timeline, this fifth project reinforces LEVA’s position as a key player in the global hospitality industry.
