The first technology-enabled residential sale-leaseback platform, EasyKnock has announced the appointments of former Balance Homes CEO and Co-Founder Judd Schoenholtz as EasyKnock Chief Revenue Officer (CRO), alongside former Balance Homes Co-Founder Aaron LaRue, joining as Chief Technology Officer (CTO).

Following the company’s acquisition of Balance Homes earlier this month, Schoenholtz and LaRue have stepped into key leadership roles at EasyKnock to further develop the company’s suite of financial products and accelerate growth to help Americans nationwide.

“Judd and Aaron’s respective leadership is key as we continue on EasyKnock’s path to develop the first marketplace in the industry,” said CEO and Founder of EasyKnock Jarred Kessler. “They each have already had great influence on the organization in the strategic planning for the year ahead, and I’m excited to see their impact as we continue to build.”

Schoenholtz brings 20 years of experience in technology and housing industry leadership to his new role, where he will focus on driving growth for the EasyKnock marketplace, offering customers alternative solutions to buy and sell, finance new homes and utilize their equity in one place. The first step is integrating Balance Homes’ unique co-ownership product and team with the EasyKnock platform. Prior to co-founding Balance Homes, Schoenholtz co-founded and served as CEO at Open Listings, a Y Combinator-backed company which was acquired by Opendoor. He also designed and built digital products for various industry giants including Google, Mattel, Samsung, Target and JetBlue.

“I am thrilled to step into the role of EasyKnock’s Chief Revenue Officer as we have a shared vision to address the trapped equity crisis and scale the business to provide much-needed solutions to more American homeowners,” said Judd Schoenholtz, CRO of EasyKnock.

Throughout his career, LaRue has led product and platform development at multiple financial companies including Zillow, SoFi and Clara Lending. With more than a decade of experience in designing, building and growing products, LaRue brings creative and data-driven leadership to his new position at EasyKnock. As CTO, he will focus on expanding the technology platform to further EasyKnock’s mission to create financial flexibility in a meaningful way.

“EasyKnock has a unique opportunity to help many Americans access their home equity to improve their finances, and I am excited to spearhead technological development as Chief Technology Officer and play a part in empowering our customers,” said Aaron LaRue, CTO of EasyKnock.