By Julius Ewudo, ASEAN Region Representative
Tuesday Cellar Co has launched as Australia’s first all-inclusive wine and cellaring subscription company, Cyber Era NG learns.
This class breaking service revolutionise the wine industry by providing an accessible and enjoyable way for wine enthusiasts to build and manage their own wine collection minus the cost, expertise and snobbism still attached to the practice.
Australian drinking habits are changing. Overall, we are drinking less but spending more when we do. Consumers want quality and they want a memorable experience. Current Head of Wine at Brunch Agency and former Head of Buying for Vinomofo John Clark said this “The Australian wine industry is ready for a change in selling model and it’s great to see an innovative platform for people to make wine collecting a hobby and focus on local wines”.
Launching more than just an online wine subscription, the mission of company is to create real moments in their customers personal lives but also in building a community. In a post covid world this was so important to founder and CEO Andrew Rowe.
Tuesday Cellar Co was designed for Australian amateurs wine lovers by an Australian amateur wine-lover.
Rowe, said, “Australians love their wines, but often we don’t have the slightest idea of where to start when it comes to collecting and maturing wine. I have always had friends that have tried to collect wines but didn’t know which wines, how or where to store them or just pick the wrong bottle to drink before they aged. We are launching Tuesday Cellar Co to make collecting wine attainable and rewarding!”
For an affordable price, customers gain access to a diverse selection of expertly curated wines each month. These wines are carefully selected by industry professionals and stored in optimal conditions in the company’s cellar. Members can easily view and manage their virtual cellar, allowing them to track the evolution of their collection in taste and value. When ready to enjoy their wines, a simple click ensures convenient delivery to their doorstep.
With a 2.8bn bottle excess of Australian wines, Tuesday Cellar Co aims to bridge the gap between consumers and wineries. By offering an all-inclusive subscription service, the company not only provides wine lovers with access to a diverse range of Australian wines but also helps move the surplus stock, benefiting both consumers and wineries. This unique approach allows customers to build their own cellar without the need for expensive equipment, expert knowledge, or a sommelier degree. Many Australian wine grapes have plummeted in cost by more than half making it a great time for consumers to buy up wine and store it for a later date.
This launch marks a significant impact for Australians, as Tuesday Cellar Co not only changes the experience and perception of wine collecting but aligns a business model around the changing behaviours of consumers with alcohol. The company’s commitment to simplicity, accessibility, and enjoyment aligns with its brand’s overarching mission to cultivate life’s most enjoyable moments of connection with great wine and expert cellaring.
