Union Minister Piyush Goyal Unveils AI And ML-based Trademark Search Technology, IP Saarthi Chatbot

By Milin Stanly

According to a PIB release, Union Minister of Commerce & Industry, Shri Piyush Goyal has unveiled the Artificial Intelligence (AI) and Machine Learning (ML)-based Trademark Search Technology and IP Saarthi Chatbot in New Delhi. 

During the inauguration event, Minister Goyal noted that search technology would enable faster, more efficient, and more accurate clearance of trademark applications. He also hoped that the platform would resolve trademark-related conflicts and proposed that the inclusion of official languages in the updated versions would make this search module a benchmark in the world. Referring to the launch of the search module and the IP chatbot, the Minister noted that the quality of disposals of patents will also improve and said that the Government is looking to integrate AI and ML-based technology for faster approval of designs. The Minister also stressed that Government-operated AI tools should be compatible with devices across all user interfaces and various technology devices for faster adoption. 

Minister Goyal said that filing patent applications by women has undergone transformational change in the last decade. The Minister remarked that the decision to reduce the fees payable for patents for startups, MSMEs, women entrepreneurs, individuals, and academic institutions by 80 per cent was taken to encourage innovators. 

Speaking of the five technology-based service launches in one week – the Trade Connect e-Platform, the Jan Sunwai Portal, ECGC’s new online service portal alongside a revamped in-house SMILE-ERP system, BHASKAR – the one-stop shop for everything a startup needs and the Trademark Search technology today, Shri Goyal underlined the Government’s commitment to ease of doing business. He said that the emergence of artificial intelligence will become an existential tool. Therefore, there is a need for faster adoption of newer technology in daily work to achieve improved outcomes. 

Quoting Prime Minister Shri Narendra Modi’s 3 Is—Intelligence, Idea, and Innovation— Minister Goyal said that it is the identity of the youth recognised for their skill and talent throughout the world. He asserted that the Government will equally contribute to making India a Viksit Bharat by 2047. It is not a mere dream; it is a collective commitment of 1.4 billion Indians to make India a developed nation by 2047, he said. 

In conclusion, Minister Goyal urged the participants to continue to innovate and improvise and hoped that India’s solutions would become the benchmark in years to come.  

The Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, aims to revolutionise intellectual property management with the launch of its Artificial Intelligence (AI) and Machine Learning (ML)- based Trademark Search technology.  

Key features of the new technology include: 

• Advanced AI and ML algorithms for precise trademark identification 
• Streamlined search processes for domestic and international businesses 
• Enhanced protection capabilities for trademarks 

This initiative aligns with India’s commitment to advancing IP services and demonstrates the country’s strategic vision in adopting innovative technologies. By leveraging AI and ML, the IP Office aims to: 

*Expedite trademark registration processes 

*Improve the overall user experience for IP stakeholders 

*Foster international collaboration in IP system development 

Also, the IP Saarthi Chatbot is a digital assistant designed to provide instant support and guidance to users navigating the IP registration process. 

This technological leap forward reflects India’s dedication to creating a robust, efficient, and user-friendly IP ecosystem. It stands as a testament to the country’s efforts in streamlining IP systems, benefiting innovators and policymakers on a global scale. 

The introduction of AI-powered trademark search technology and the IP Saarthi Chatbot marks a significant milestone in India’s journey towards digital transformation in intellectual property. This innovative approach not only positions India at the forefront of technological advancement in IP management but also reinforces the country’s commitment to fostering innovation, protecting intellectual assets, and creating a more accessible and efficient IP ecosystem for stakeholders worldwide.