By Julius Ewudo, ASEAN Region Representative

Renowned sales strategist and industry expert, Ciaran McGuigan has announced the release of his highly anticipated book, Interruption Selling. Available now on Amazon and through the official website, www.interruptionselling.com, this challenging and innovative guide promises to revolutionize how business owners, managers and sales professionals approach their craft.

Interruption Selling is a call to arms to the sales industry for a reboot and a fresh perspective on the modern sales process. McGuigan emphasizes the importance of meaningful personal engagement as a priority rather than more popular and transactional interactions. With a wealth of experience in high-stakes sales environments, McGuigan distills his insights into practical strategies that empower businesses to break through the noise and connect with customers and grow their bottom line.

“Sales is the Art and Science of Interrupting; thoughts, people, processes and yourself,” says McGuigan. “Interruption Selling equips professionals with the tools and motivation to disrupt the status quo and take control of their revenues and futures.”

Key features of the book include:

Actionable Techniques: Proven methods to captivate potential clients and keep them engaged throughout the sales cycle.

Real-World Case Studies: Insights drawn from successful sales professionals who have implemented interruption selling strategies to achieve remarkable results.

Practical Exercises: Hands-on activities that help readers apply the concepts in their own sales environments.

Sales leaders and teams across various industries are already recognizing the potential of McGuigan’s approach. Early reviews highlight the book’s ability to inspire a shift in mindset that prioritizes profitable activity and systemization.

Interruption Selling is now available for purchase on Amazon and can be explored further at www.interruptionselling.com.