By Ron Chen, Bureau Chief, Asia
Fresh Del Monte in the Middle East and North Africa (MENA) has announced the launch of its
newly redesigned website. https://me.freshdelmonte.com/
Commenting on the launch, Director of Marketing MENA Racha El Aawar said: “From functionality and appearance to easy navigation, we redesigned our new website to showcase our new brand identity, creating a user-friendly space to connect us with consumers. In today’s rapidly evolving digital landscape, enhancing our online presence can increase brand awareness and visibility, and boost customer engagement and overall growth. To further expand our business and better serve the market, we are always looking for fresh ideas and exploring new business opportunities to add value to the communities we serve, ‘making fresh healthy food for all’.”
The new website highlights the company’s ongoing achievements, goals, and growing products portfolio, reflecting its commitment to sustainability and continued impact in the fast-moving MENA market. It also allows Fresh Del Monte to cater to customer inquiries and issues more effectively. With enhanced content, faster and fully responsive layout, the website provides visitors with a simple way to discover more resources and information on the services and delicious food and beverages that make eating healthfully effortless – anytime and anywhere.
