By Ron Chen, Bureau Chief, Asia
A reputed manufacturer of two-wheelers and three-wheelers in the world, TVS Motor Company has announced that the TVS HLX series has achieved a milestone of 3 million sales across 54 countries. This is the fastest million milestone that the brand has achieved in 17 months and it represents the trust and loyalty of the global customers.
TVS HLX was first launched in 2013. Currently, the portfolio includes TVS HLX Plus, TVS HLX 125, TVS HLX 150, TVS HLX 150 X, TVS HLX 150 DISC, and TVS HLX Gold. Through these diverse variants, the brand accomplishes the mobility demands of the market, particularly in rural and semi-urban regions across Africa, Middle East and Latin America. The TVS HLX series has a growing demand as it has been enabling the last-mile connectivity in Africa where it is widely used as a taxi, providing transportation to millions of passengers every day.
Speaking on the occasion, Director & CEO, TVS Motor Company, K.N. Radhakrishnan said, “We are delighted that our leading global brand TVS HLX has achieved the landmark sales milestone of 3 million units across global markets. This milestone is a reinforcement of our endeavour to continue delighting our customers with superior products that complement with robust customer satisfaction initiatives. This milestone is an acknowledgment of the customers’ preference for our products across geographies. We thank our customers for their continuous support and trust reposed on the brand over the years.”
Commenting on this milestone achievement, Vice President, International Business, TVS Motor Company, Rahul Nayak said, “The milestone is a testament to the hard work of our entire team and highlights our strong production and network capabilities. With TVS HLX, we built a brand that is synonymous with durability and performance while ensuring continuous product improvement. TVS HLX is a testimony to the customer insight driven product development. We remain committed to bring quality products, provide the best after-sale services and easy availability of genuine parts for our customers across the markets.” TVS HLX series has stayed true to the brand’s promise of being a sturdy product that is highly reliable across rugged terrains. TVS HLX has played an integral role in transforming millions of lives by catering to varied commuting needs.
