By Kingsley I. Ilechukwu, Bureau Chief, South West
The .ng domain name, Nigeria’s country code top-level domain (ccTLD), is the nation’s critical resource in the digital space, says the president of the Nigeria Internet Registration Association (NiRA) Adesola Akinsanya.
The .ng domain extension is unique to Nigeria, and it can give businesses a strong local identity,
which can help establish trust with customers, that is especially important for businesses relyimg on local customers.
Mr. Akinsanya made the comments at NiRA Executive Board of Directors (EBOD) and Management Training held at the Lagos Business School (LBS).
The NiRA Executive Board and Management Training at LBS spanned a series of intensive interactive sessions designed to address critical challenges and opportunities in the digital domain.
The training programme emphasized the importance of strategic vision, ethical decision-making, and resilience in the face of digital disruptions.
Participants gained insights into global best practices in digital governance, risk management, and leveraging digital technologies for business growth and societal impact.
Akinsanya, highlighted the significance of the collaboration with LBS, stating, “The NiRA EBOD/Management Training at LBS underscores our commitment to fostering a robust digital ecosystem in Nigeria. It equips leaders with the expertise to address complex digital challenges especially in accounting and financial management while harnessing the immense opportunities of the digital age.”
The programme featured distinguished speakers, industry practitioners, and faculty members from LBS, providing a holistic learning experience enriched with real-world case studies and practical insights.
Participants commended the programme for its relevance, depth of content, and interactive learning approach, noting its immediate applicability to their roles and responsibilities.
The NiRA EBOD Training at LBS represents a milestone in advancing digital leadership and governance in Nigeria.
“By equipping leaders with cutting-edge knowledge and strategic insights, the program contributes to building a resilient and innovative digital ecosystem that drives sustainable growth and societal development, especially from NiRA perspective. We must fashion out ways of increasing .NG domain name adoption which is our national pride in the digital space”.
Speaking further on why Nigerians and businesses should adopt the .NG domain name, the NiRA president said, “.NG domain name gives your brand special recognition both on and offline.
“Using a .ng domain name can help your business stand out in the Nigerian and global market. It is a great way to differentiate your brand from competitors and establish a unique identity. A .ng domain name is easier to remember, which can make it more likely that customers will return to your website in the future”, he said.
“It instantly communicates to internet users that your business is located in Nigeria. This can be especially helpful if you operate in a niche or industry where location is important to customers”, the NiRA boss added.
He added that Google and other search engines prioritized local content in search results, hence using a .ng domain name could help improve website’s search engine ranking for local searches.
