CRM Strategy Announces New Partnership with US-based Arcalea To Revolutionise Marketing Analytics In Australia
By Julius Ewudo, ASEAN Region Representative
A leading provider of innovative customer relationship management solutions in Australia, CRM Strategy has announced a new strategic partnership with Arcalea, the American innovator behind the cutting-edge marketing analytics platform, Galileo. This partnership marks a significant advancement in CRM Strategy’s analytics capabilities, offering Australian businesses access to unprecedented marketing insights and data-driven strategies.
Leveraging Galileo for Advanced Analytics
Under this partnership, CRM Strategy will integrate Galileo into its service offerings, enhancing its analytics with Galileo’s state-of-the-art features, including AI-driven insights, comprehensive customer journey mapping, and cookieless tracking technology. “The collaboration with Arcalea introduces Galileo’s advanced capabilities to our toolkit, enabling us to provide our clients with more precise and effective marketing strategies,” said CEO of CRM Strategy Brett Cruickshank.
Empowering Australian Businesses with Superior Data Analytics
Galileo’s introduction into the Australian market through CRM Strategy comes at a pivotal time, as local companies face increasing pressure to utilise AI and shift towards more targeted and effective marketing practices. Galileo’s platform is designed to navigate these challenges seamlessly, ensuring that businesses can achieve a competitive edge.
Anticipated Impact on Regional Markets
This partnership is expected to set a new standard for what businesses can achieve with digital marketing analytics in Australia. By combining regional market expertise with Arcalea’s revolutionary technology, CRM Strategy is poised to transform how Australian businesses interact with and understand their customers.
Following the launch in Australia, Arcalea plans to continue its global expansion, with new partnerships in Europe and South America slated for 2025. These moves are part of Arcalea’s long-term strategy to establish a strong presence in key markets around the world, reinforcing its commitment to being a leader in the marketing analytics space.
