Australian-Made Treats with Natural Goodness and a Taste Cats Crave

By Julius Ewudo, ASEAN Region Representative

Breeder’s Choice has officially expanded its feline-friendly range with the launch of Breeder’s Choice Tasty Treats, a delightful new addition designed to keep your cat purring with joy. Known for their eco-friendly cat litter, Breeder’s Choice is now making treat time just as sustainable and adding a focus on nutrition.

These new treats are proudly made in regional Australia, using locally sourced meat and wholesome ingredients. With no added artificial flavours, colours, or preservatives, they offer a natural way to reward your cat. Plus, the treats are rich in high-quality protein, supporting your feline’s lifestyle from playful leaps to cosy naps.

“These treats align perfectly with what we stand for at Breeder’s Choice, caring for pets, people and the planet’, comments Marketing Manager Breeder’s Choice Zarqa Ali. “By offering all-natural, protein-rich ingredients in sustainable packaging, we’ve created a product that not only supports the wellbeing of pets but also reflects our commitment to sustainability. We know cats will love the taste and owners will feel at ease knowing they are feeding their cat a healthy treat. These treats have been created with your cat’s health and happiness at the forefront”

The new Breeder’s Choice Tasty Treat range offers enticing flavours that are sure to please even the pickiest of cats:

Beef with Herb and Catnip

Chicken & Blueberries with Catnip

Chicken & Tuna with Egg

Duck with Rosemary and Catnip

Salmon & Tuna with Catnip

Beef & Tuna with Seaweed

“Cats deserve treats that complement their lifestyle while giving their owners peace of mind. Whether your cat is a morning sprinter or an afternoon snoozer, these treats provide the perfect balance of taste and nutrition,” continues Zarqa.

Each 120g pack is housed in sustainable canisters crafted from 70 per cent recycled materials, underscoring Breeder’s Choice’s commitment to both pets and the planet. Designed with a playful edge, these treats also make it fun for owners, featuring an interactive “taste shaker” tool on their website to help choose the perfect flavour for every cat. They are also aesthetically designed in a cat shape adding a nice feline themed touch.

“Treating your cat shouldn’t just be about indulgence; it’s an essential part of their wellbeing,” continues Zarqa. “Our new treats blend flavour with nutrition, ensuring every bit contributes to their happiness and health.”