By Jonathan Easton
Disney has announced a competitive price point for Disney+ in Indonesia ahead of its September 5 launch.
Launching though Hotstar, the SVOD will be available for IDR39K €2.25(US$2.66) per month or IDR199K (€11.48 annually). By contrast, Netflix’s entry level basic package costs IDR109K (€6.29) per month, rising to IDR169K (€9.75) per month for the premium option – though it does offer a cut-price mobile-only offer at under half the cost of the basic tier.
Disney will also offer a discount to customers of state-owned mobile internet service provider Telkomsel, with which it previously announced a partnership.
Telkomsel customers who sign up before September 3 will have access to special pricing of IDR15K (€0.87) per month or the IDR30K (€1.73) for three months. These packages also include data plans.
In Indonesia, the partnership with Telkomsel will also see the addition of more than 300 local movies, marking a slight shift from Disney+’s strategy of only offering content it owns. Titles added to the service in the country will include premieres for Sabar Ini Ujian, Pelukis Hantu and Warkop DKI Reborn 4, along with first-look streaming for movies in Indonesia’s superhero franchise the Bumilangit Cinematic Universe.
The country will be the first in Southeast Asia to receive Disney+ following a launch in India, also via Hotstar, in March. In April, Disney said that it had eight million paying subscribers in India and will hope it can carry this success through to further expansions.
The streamer will also launch in Portugal, Belgium, Finland, Iceland, Luxembourg, Norway, Sweden and Denmark on September 15 and in Latin America on November 17. https://www.digitaltveurope.com