By Kingsley I. Ilechukwu

A global leader in solutions to enhance and simplify communications and collaboration, Avaya has announced it has been recognized by the Technology & Services Industry Association (TSIA) as the 2020 STAR Award winner for Innovation in Migrating to Selling Subscription Offers.

TSIA is the leading association for today’s technology and services organizations, and for 30 years, the TSIA STAR Award has been one of the highest honors in the technology and services industry.

Companies seeking a STAR Award undergo a rigorous evaluation process, with the winners selected by TSIA’s research practice advisory board members. Since its inception in 1990, STAR Awards acknowledge the contribution of companies of all sizes to the continual improvement of technology and services delivery industrywide.

Avaya OneCloud Subscription has experienced significant customer demand since it was launched in October 2019. In addition to being a key component of the Avaya OneCloud vision of providing every customer with a personalized cloud journey, Avaya OneCloud Subscription delivers a new level of flexibility, capability and value to Avaya customers, enabling them to more efficiently and effectively elevate their employee and customer experiences. It also provides an easier and more cost-effective way for customers to keep their software current – gaining access to new features and capabilities while preventing downtime from using out-of-date software or not having the latest security enhancements. Avaya’s powerful hybrid cloud architecture and capabilities deliver the best of on-premise and private and public cloud-based applications – protecting existing investments while connecting customers with everything the cloud has to offer.

“Our customers and partners have been quick to embrace the Avaya subscription offer for several consistent reasons including significant economic benefit, simplicity, incremental value and flexibility,” said Avaya SVP, Strategy & Business Development, Hardy Myers. “We plan to continue refining and expanding Avaya OneCloud Subscription to accelerate customer adoption of our private, public and hybrid cloud offers.”

“Each year, we recognize the STAR Awards winners for their impressive achievements,” said executive director and executive vice president of TSIA, Thomas Lah. “This year especially has challenged our winners, and yet their unparalleled focus on the customer experience, operational merit, and dedication to excellence in the face of the COVID-19 crisis, has set these exceptional companies apart from their peers.”Forrest Monroy