By Jonathan Easton

Samsung has announced that it will add support for the HDR10+ Adaptive feature to its upcoming QLED sets.

HDR10+ Adaptive promises to improve the viewing experience in customers’ homes regardless of the lighting conditions, and supports the Hollywood-backed Filmmaker Mode which was first launched in mid-2019.

Announcing the feature, Samsung noted that optimal HDR relies on a darkened environment that often cannot be controlled. It said that HDR10+ Adaptive supports dynamic scene-by-scene optimisation that can adjust to any room lighting condition by utilising the TV’s light sensor.

The feature will launch globally with Samsung’s upcoming QLED TV products, some of which will likely be announced during the first all-digital CES event starting next week.

EVP of visual display business at Samsung Electronics, Younghun Choi said: “As consumers spend more time at home, Samsung has been looking for ways to enrich consumers’ entertainment experience in the comfort of their homes. We are delighted to offer smart picture quality solutions that will enhance consumers’ at-home HDR viewing experience, bringing original-quality cinematic experience to our consumers around the world.”

One supported streamer is Prime Video, which automatically will deliver its HDR content in the new standard.

Amazon Prime Video’s global head of Video Playback and Delivery BA Winston said that the company is “always looking for new features and innovations that can help improve the customer experience.”