By Josephine Akaerr, Special Correspondent
After the great success of Virtual agrofood & plastprintpack Africa in November 2020, the German trade show specialist fairtrade Messe is launching another digital format with the Virtual for all Middle East Africa from May 31 to June 2, 2021. The organisers’ aim with this event is to contribute to deepening global relations with the Middle East and Africa in the agrofood & plastprintpack sector.
A brief review of November’s Virtual for all Africa also gives an indication of what participants at the new event can expect. A total of 2,353 registered participants from 87 countries attended. 64 exhibitors from 17 countries received 8,783 visits to their virtual stands and their products were consulted 2,008 times. 3,540 visitors attended 67 panel discussions, presentations and product demos with a total of 98 speakers. These facts, together with high satisfaction scores on both the exhibitor and visitor side, have made Virtual for all Africa the most important agrofood & plastprintpack online event with an Africa focus.
“30 years of experience in organising international trade fairs in the Middle East and 25 years in Africa enable us to establish the new Virtual for all Middle East Africa on a solid footing. At the same time, we are going down innovative digital paths so that our exhibitors and attendees can communicate and do business in the best possible way,” explains fairtrade founder and managing partner, Martin März.
And fairtrade managing director Paul März outlines: “Virtual for all MEA 2021 will benefit from two innovations: Firstly, in addition to our proven partners in the Maghreb and in West and East Africa, we are setting further regional focuses. In Africa with Egypt and South Africa and in the Middle East with Saudi Arabia, UAE, Iran, Iraq, Jordan, Oman, Qatar, Kuwait and Bahrain.
And secondly will we complement the award-winning event platform we already used for Virtual for all Africa 2020 by a mobile app that will bring notifications regarding appointments between exhibitors and attendees directly to the smartphones, helping to ensure that agreed B2B appointments actually happen.”
Participation for visitors is complimentary. Exhibitors can choose between various exhibitor and sponsorship packages.
Relevant content & inspiring speakers in panel sessions, presentations & product demos
In addition to the B2B meetings, Virtual for all Middle East Africa 2021 will offer a large-scale conference programme extending over the entire three days addressing relevant and currently highly debated topics.
Focus on investment in agrofood & plastprintpack in Middle East Africa
For three days, the focus will be on Middle East Africa and on agricultural production, food and beverage technology, food ingredients, food trade, as well as plastic, printing and packaging materials, raw materials and technology.
