By Jonathan Easton
Mediaset is reportedly planning on launching a revamped video streaming app in April.
According to a Reuters report, the Italian broadcaster is planning on unifying its video app services after winning the streaming rights to the UEFA Champions League.
The new player is set to be called Mediaset Play Infinity and will combine the broadcaster’s free and pay streaming offers into a single platform which should provide increased competition to Netflix in the country.
The report says that the new platform will launch in April and, at a later date, add a subscription dedicated to the Champions league.
It adds that the player may also play host to third-party pay channels in the future, with the likes of DAZN potentially serving as plugins in a similar way to how Amazon operates its channels.
