By Jonathan Easton

NBC Universal International (NBCUI) has launched its reality TV streamer hayu on Samsung smart TVs.

The SVOD offers subscribers a comprehensive library of reality TV favourites such as Keeping Up With The Kardashians, The Real Housewives and Below Deck. It is available in 27 territories including the UK, Ireland, Germany and Australia. It expanded to a further 11 European markets, including France, Italy and Spain last month.

In all 27 countries, the streamer is now available on Samsung TV devices, building on accessibility on smartphones, and streaming devices like Amazon Fire TV.

Managing director, hayu, Hendrik McDermott said: “2021 has already seen hayu – the all reality streaming service from NBCUniversal International – expand its footprint into 11 new markets across Europe. Our partnership with Samsung extends our distribution and deepens our reach within hayu territories by making the service even more accessible.”

Samsung’s senior director of business development Richard Jakeman, said: “In 2020 we have experienced a rise on streaming consumption in Samsung TVs. For the first time surpassing linear viewership in Europe as well as other global markets. And we are extremely excited of being part of hayu’s journey in their OTT global expansion.

“By connecting hayu’s unique global appeal to Samsung’s best in class TVs and UX we are further strengthening Samsung’s content and services offer to millions of consumers. Empowering consumers to watch and enjoy their favourite content with best picture quality and with no cords attached.”