By Jonathan Easton

Finish cable operator DNA has signed a multi-year deal with metadata provider Simply.TV.

DNA said that the partnership will take its TV platform “to the next level,” with Simply.TV providing metadata for all aspects of its TV service.

Following a thorough vendor assessment, Simply.TV has mapped more than 200,000 historical programmes on DNA’s platform with no interruption to service.

Head of Platforms and Services at DNA Oy, Pekka Jääskeläinen said: “With the TV-landscape in rapid change, metadata across both streaming and linear cannot be ignored in any way. It is through metadata that all DNA subscribers consume our TV service and identify themselves with the DNA brand, so the metadata provider had to demonstrate outstanding visions, being flexible to adaptation – with Simply.TV, we have found the probably most advanced solution in the industry which we can scale and grow with.”

COO at Simply.TV, Daniel Rühmann said: “Signing a multiyear deal with DNA strongly shows that the biggest telcos and pay-TV operators are starting to see metadata as a strategic asset for their ability to compete with the global streaming services. Enabling TV operators such as DNA to become a hub by indexing and enriching metadata cross-linear and streaming will help them to build new revenue streams.”