By Jonathan Easton

Addressable TV provider Finecast has revealed partnerships with a handful of high-profile platform operators in the UK.

The company has announced deals with four new supply partners: Roku, Rakuten, Pluto TV and YuppTV. Finecast said that these supply partnerships will enable advertisers to reach and measure audiences at scale across all major consumer screens.

All four operators have install bases and monthly active users in the millions, with Finecast promising that advertisers can further extend their consumer reach.

Finecast’s screening procedure covers quality scoring, data and tech review, commercial review, roll-out planning and an ongoing annual review process which it says ensures the best solutions for brands.

Managing director, UK at Finecast, Harry Harcus said: “We are delighted to announce our supply partnership with Roku, Rakuten, Pluto and YuppTV – giving our customers singular access to addressable TV advertising on additional platforms. The addressable TV market is expanding rapidly, and through bringing new channels into the mix, Finecast can futureproof client solutions, bringing in new audiences and expanding reach.”