By Jonathan Easton
Insights and consulting firm Kantar has announced a partnership with analytics company Streamhub.
The partnership will see Streamhub integrate Kantar’s video tagging data into its enterprise analytics platform. Media owners as a result will be able to use the Streamhub platform to analyse any digital video content that integrates Kantar’s video-tagging technology.
The companies said that the partnership offers new capabilities in analysis and activation of online streaming audiences, and that access to the Streamhub platform will enable Kantar’s clients to improve management and monetisation of audience on-demand viewing.
Global director – audience targeting at Kantar Bas De Vos, said: “As industry currencies expand to incorporate more on-demand viewing data across platforms, we’re committed to providing our clients with a choice of analytics tools that equip them to optimise their content and advertising inventory and investments. Today’s announcement is the latest in a series of collaborations we’re formalising across the ecosystem to ensure clients have the best choice and tools to meet their needs.”
CEO Streamhub, Aki Tsuchiya said: “We’re passionate about empowering video businesses, by helping manage the complex relationship between audiences, content and monetisation data. We’re incredibly proud to be collaborating with the world leader in audience measurement, working together towards this goal.
“To date, we have found resounding success both with individual media companies and market-wide implementations such as that in Japan, so this announcement represents a significant milestone in our mission to transform industry standard platforms back home in the UK and around the world.”
