By Francois Giudice, Correspondent France
With nearly €500 million(US$609.54million) of consumer credit expected to be generated in France in 2021, Orange Bank is extending and marketing its personal loan and assigned credit offers to new customers.
By choosing to work with Younited, a Next 40 fintech, Orange Bank is joining forces with a flagship French Tech flagship company which has experienced exponential growth in Europe in recent years, in particular thanks to its expansion in five countries and the development of its partnership activity.
An overhaul of the consumer credit business chain
This technological partnership will strengthen essential links in the bank’s consumer credit value chain in the areas of subscription, attribution, management and collection. The customer journey and distribution channels, which will continue to benefit from the expertise of Orange Bank, will be enriched and will remain available across all sales channels (via the web, the Orange Bank mobile application but also in Orange stores and, for Groupama, through the web and Groupama agencies).
A consumer loan that’s open to all… simpler, faster and personalized
This new state-of-the-art platform will enable Orange Bank to propose its personal loan offer to a wider clientele and, in particular, to Orange customers beyond the assigned loan offer already offered in Orange stores. Application procedures will be faster and simplified, and customers will also benefit from being able to synchronize their banking information held in other institutions. This will speed up the processing of their request (as required in the PSD2) and provide an immediate and personalized response.
Optimization and operational efficiency
By working with Younited, Orange Bank will be able to improve operations between Orange Bank teams, back offices, analysts and customer relations centers as they will benefit from a new, more efficient tool for faster and more fluid handling of customer requests. By combining the best of Orange Bank and Younited, it is expected that by early 2022, Orange Bank will have one of the best performing front-to-back credit value chains on the market, and one that will be deployable in other countries in Europe.
“Consumer credit, along with day-to-day banking, is at the heart of Orange Bank’s development model. This is why we wanted to partner with Younited, a fintech leader in this business. After the acquisition of Anytime and following this partnership with Younited, we intend to continue forging links with fintechs in other business lines,” says CEO of Orange Bank, Paul de Leusse.
“We are proud to work with such an ambitious and dynamic player as Orange Bank. This partnership confirms our ability to support financial institutions of all sizes and in multiple countries with our white label or co-branded offers. In these complex and technology-intensive businesses, relying on an actor specializing in credit becomes essential to benefit from the latest innovations,” says co-founder and CEO of Younited, Geoffroy Guigou.
