By Jonathan Easton

Turkish digital sports network, S Sport Plus, is to launch a direct-to-enterprise streaming app.

Launched in partnership with streaming platform Screach, the app will supply an estimated 15,000 commercial venues across the country. Developed by UK tech firm Screenreach, Screach is a cloud-based streaming platform for commercial premises that enables venues to turn their screens into an ad platform while showcasing sports.

S Sport Plus is one of Turkey’s leading sports broadcasters, and holds rights to top European competitions including the UEFA Champions League, English Premier LEague and German Bundesliga.

This new commercial proposition is set to roll out later this year and through 2022 as Turkey continues its long recovery from the Covid-19 pandemic and related lockdowns.

Project Manager at S Sport Plus, Ozgur Oguz commented: “Streaming has already transformed the way we reach our individual subscribers, enabling them to enjoy our content when and wherever they want. Our strategic partnership with Screach will bring us even closer to more sports fans, allowing them to enjoy live sport together. It’s an exciting way for us to extend our reach into the enterprise space, while giving commercial venues a frictionless way to stream our content direct to their existing TVs without the need for a satellite or cable service.”

CEO of Screenreach, Robert Rawlinson said: “S Sport Plus has a well-deserved reputation as Turkey’s most pioneering and disruptive sports network, and it already streams more than 300 hours of live sport a month to consumers via smart TVs and mobile devices. S Sport Plus is exactly the sort of dynamic player we like to partner with. Screenreach is now in advanced talks with major rights holders in other European markets including Germany, Italy, France and Spain – and we will be making further announcements shortly.”