By Stuart Thomson

Kids TV service ducktv owner Mega Max Media has signed a partnership agreement with mobile payments specialist Digital Virgo for distribution of the linear channel on the latter’s TV networks in Africa and the Middle East.

The channel has been launched through French service provider and technology company Molotov’s OTT service deployed by Digital Virgo in Senegal, Cameroon, Burkina Faso and Côte d’Ivoire and on Streaming illimite in Bahrain, Egypt, Oman, UAE, Kuwait and Iraq.

The latest deal follows the launch of ducktv earlier this year on Molotov’s streaming platform in France. The company has gained several other distribution partners in recent months including One Hub globally, Rakuten TV in Europe, Ziggo in the Netherlands, MasMedia in Spain, Rlaxx in the UK and German-speaking Europe Samsung TV Plus Mobile in Spain and Italy and Amazon Fire TV globally.

ducktv is aimed at pre-school children from six months to four-years-old with a mix of content created in-house.

“We are delighted to announce our partnership with Digital Virgo and the debut of the ducktv linear channel on its services. This cooperation will significantly expand the reach of the ducktv brand bringing our expertly curated, high-quality toddler’s content to new audiences in numerous territories in Africa and the Middle East,” said director of affiliate sales and business development at Mega Max Media, Iza Piotrowska.

“We are pleased to support the expansion of this ambitious project in the Middle East and Africa territories. Thanks to this new collaboration we can enrich digital platforms we distribute such as Molotov. A success made of a strong telco’s partnerships networks worldwide, optimized monetization strategy and high-quality content added to the service,“ said marketing director at Digital Virgo, Vincent Taradel.