By Stuart Thomson

Lifestyle channel Clubbing TV has joined RTL Group-owned advertising technology outfit Smartclip’s portfolio of connected TV services.

The partnership will be rolled out in Germany, Austria, Switzerland, and the Nordic countries first. Italy, Spain, France, and the UK will follow during the course of 2021.

The smartclip adtech stack will power the Clubbing TV programme with ad breaks similar to linear TV advertising, while offering digital targeting standards. Clubbing TV users will experience pre- and mid-roll ads tailored to their own preferences, according to Smartclip.

Clubbing TV will be rolled out as part of the Smartclip CTV inventory in the Nordic countries and within the Ad Alliance portfolio in Germany first, with all other markets as well as mobile and online roll-outs following in the coming months.

“Clubbing TV is an established global player in connected TV. We are particularly proud to add such a relevant channel for younger audiences to our CTV lineup across several European markets. To effectively establish CTV advertising on the continent, we need to scale inventory across local markets. With Clubbing TV’s highly engaging content and our monetisation expertise we are able to offer CTV ad inventory at scale across Europe”, said Executive Director, New Partnerships Europe at smartclip Europe, Stephen Byrne.

“Advertising-funded streaming experienced a major growth spurt in Europe during 2020 and continues to grow at a rapid pace. The challenge for us as content providers is to make CTV advertising as convenient as possible for advertisers and exciting for our fans. smartclip and the Ad Alliance are deeply rooted in the European video advertising market and understand the needs of streaming services and broadcasters on the intersection of TV and digital advertising, making them the perfect partner for us to scale our product across Europe,” said Clubbing TV’s Founder, Chairman and CEO Stéphane Schweizer.