By Jonathan Easton

All-Asian Satellite Television and Radio Operator, better known as Malaysian satellite TV and IPTV provider Astro, has launched its new Ultra Plug & Play Box.

The IPTV box promises to deliver users “an uninterrupted experience of the best of international and local content without a satellite dish.”

The Ultra Plug & Play STB is offered as a self-install device, which the company highlighted as a positive amid Malaysia’s ongoing COVID-19-related lockdown. It is integrated with Astro & Broadband bundles, and is offered at a range of prices for new and existing customers depending on their subscription choice.

Ultra Plug & Play Box is capable of 4K UHD viewing and cloud recording, and offers access to up to 65,000 channels, along with top sports like the Tokyo Olympics 2020 and English Premier League.

Commercial Director of Astro Azlin Arshad says: “Our customers deserve a great viewing experience. We are committed to enhance their customer experience by simplifying the customer journey, making it easier for customers to purchase and enjoy our products.

The new box comes with simple video instructions to enable customers to self-install their box at their convenience. Earlier we ran an in-market trial for the new box and 87 per cent of our customers were satisfied with the self-installation process of the Ultra Plug & Play Box as they were able to install the box in simple steps.”