By Jonathan Easton
Comscore has announced an expanded and extended partnership with Fox Corporation.
The multi-year agreement will see Fox utilise Comscore’s national TV measurement in the US, while also leaning on Comscore’s expanded data rights.
Comscore’s TV measurement solutions allow the TV industry to see a highly detailed view of viewers beyond the basic gender and age information.
Chief Revenue Officer, Comscore, Carol Hinnant said: “It is a privilege to continue our longstanding relationship with Fox and have their vote of confidence in our TV measurement. As the industry accelerates its shift toward impressions-based buying, Comscore has strengthened its stable and reliable television footprint to ensure marketers have modern media measurement.”
Executive Vice President of Sales Research Insights & Strategy for Fox, Audrey Steele said: “The rapid evolution of consumer behaviour makes it more important than ever to have stable, granular audience measurement, and Comscore has made significant progress in its measurement capabilities. We’re excited to work even more closely with the team to drive a multi-currency marketplace.”
