By Jonathan Easton
Deutsche Telekom-owned US mobile operator T-Mobile is giving new and existing Magenta and Magenta Max subscribers a year’s free access to Apple TV+.
The deal applies to the majority of T-Mobile’s post-paid customers including Sprint Unlimited Plus and Sprint Premium customers, along with small T-Mobile for Business customers.
To access the offer starting August 25, customers can either find the benefit under their rate plan details on the T-Mobile website or visit a specific promotional site.
The free 12 month offer will be available to Apple device owners who have previously had a subscription or trial to Apple TV+.
For Apple, the perk will ensure that it has a continued base of users in the US for at least the next year as it continues to prove Apple TV+’s value as a subscription despite a number of critical hits.
T-Mobile meanwhile is in the midst of a wave of negative press. A recent data breach exposed the information for almost 8 million customers, while the telco was also found to have lied to regulators in hearings for its merger with Sprint.
EVP of Consumer Group at T-Mobile, Jon Freier said: “Customers love streaming at T-Mobile. In fact it’s the #1 use of our network with over half of overall traffic – so of course, we’re expanding options for customers – bringing them the award-winning Apple TV+ for 12 months free, an offer only available from T-Mobile.”
Apple’s VP of Services, Peter Stern said: “T-Mobile customers can now enjoy Apple TV+ for a full year, and watch right in the Apple TV app across all their favorite devices. Apple TV+ has the highest-rated originals of any streaming service, so we are excited that millions of T-Mobile customers will be able to take advantage of this offer.”
