By Stuart Thomson

Poland’s Cyfrowy Polsat has now officially launched its rebranded pay TV offering under the new Polsat Box label.

Polsat Box, which has replaced Cyfrowy Polsat as the brand name for the pay TV service, provides customers with up to 150 TV channels via satellite, IPTV and OTT, as well as access to on-demand sports, movies, series, entertainment, information and kids programming.

The service offers three basic packages from PLN20 per month along with premium packages spanning sports, film and kids content.

Polsat Box is also now offering the group’s new 4K set-top box,  complete with a Bluetooth remote control and what the operator describes as its DUO function, providing access to both satellite and IP-based services.

Polsat’s multiscreen streaming service Polsat Box Go has also now replaced the previous Cyfrowy Polsat Go service, which has hitherto only been available to subscribers of Cyfrowy Polsat.

The 4Ka box comes with a new Bluetooth remote control and can be connected to the Internet thanks to a built-in Wi-Fi module. In addition to its hybrid functionality the box also provides access to the Polsat Box Go application. The devicde is available with each basic package – S, M, L, rentable from PLN 49.

4K channels include Eleven Sports 1 4K, Insight TV UHD, Fashion TV 4K, NASA TV UHD.

Polsat Box subscribers have access to VOD content in 4K quality on Polsat Box Go, available on both the Polsat box 4K set-top box and mobile devices.