By Jonathan Easton

Enterprise software platform Whip Media has announced a strategic data partnership with global metadata supplier Simply.TV.

Simply.TV operates in more than 80 countries in over 30 different languages, and offers a broad portfolio of TV metadata across linear and streaming. Its tech is built on AI and machine learning.

SVP of Business Development and Strategy at Whip Media, Alisa Joseph said: “In today’s rapidly changing media landscape, companies need the highest-quality view of their metadata as they license their content globally. Simply.TV is a recognised leader in providing premium metadata to the industry. Together, we can support the critical metadata needs of clients to increase multi-platform delivery, maximise workflow efficiencies, increase ROI and provide content to viewers faster.”

COO at Simply.TV. Daniel Rühmann, said: “With the ever-growing amount of content to streaming services and TV operators, the need for innovation around content distribution has never been bigger. Whip Media is setting the direction for the future of monetisation and efficient licensing. Rich and accurate metadata is a fundamental building block in the content ecosystem and so this partnership brings the best of two companies looking to make change through technology.”