By Farzad Khan
Xandr, AT&T’s advanced advertising unit, has teamed up with a number of connected TV services including Molotov.TV, Clubbing TV and Quincy Jones’ Qwest TV to make its connected TV ad inventory available in the French market.
Using Xandr Monetize, the OTT platforms will now be available for programmatic buyers, the company said.
Within the three service’s connected TV apps there is a range of offerings available, said Xandr.
Molotov provides its own ad-supported-on-demand streaming service which features movies, TV shows, documentaries and children’s shows.
Qwest TV has three music-focused channels: Qwest TV Mix, Jazz & Beyond and Qwest TV Classical while Clubbing TV focuses on clubbing, DJ and electronic music culture.
Vincent Soucaret Senior Director, Services, Southern Europe, Xandr said: “We are pleased to be working with partners like Molotov.TV, Clubbing TV and Qwest TV to bring our CTV offering to the French market. We’ve seen how CTV has grown across the US and other markets in Europe and now there is an opportunity for advertisers in France to benefit from the growth of streaming services.”
Founder, Chairman and CEO, Clubbing TV,Stephane Schweitzer said: “We are excited for Clubbing TV’s inventory to join the Xandr marketplace. This integration will allow marketers and buyers to reach an untapped audience of electronic music fans across the world.”
CEO and co-founder, Qwest TV, Reza Ackbaralysaid: “We are thrilled to join the Xandr marketplace. Qwest TV is a content first company built on a hand-picked catalogue of music. Through our expert curation and human-led approach, Qwest TV has generated a highly-engaged international audience of over 11 million-plus unique viewers each month. We are proud of this new partnership with Xandr that will see advertisers connected to our diverse user base.”
Chief ad revenue officer, Molotov.TV, BéatriceLerouxBarrauxsaid: “We are looking forward to partnering with Xandr, and we are confident in their ability to grow Molotov’s and our AVOD channel’s, Mango, reach on all devices including mobile, desktop and CTV.”
