By Stuart Thomson
French youth and millennial-focused online entertainment news outfit meltygroup is launching a paid subscription offering with SVOD content, podcasts, and premium articles targeted at its 10 million monthly melty.fr website users.
The service, melty+, will be available for €4.99(US$5.77) Euros per month, with a promotional offering of €1.99 for the first month.
The subscription includes access to meltyTV VOD channels, co-edited with SVOD aggregator Alchimie, with over 50 hours of content spanning documentaries, exposés and films spanning approximately 200 videos produced by melty or selected from Alchimie’s premium content library.
Content will include news and reviews from cinema, television series, reality tv and video games alongside a ‘Society’ section focusing on the challenges faced by young people.
Shows on the service include Traceable, an exploration of consumer society and Narcos Andalousie, a report on drug trafficking in Spain alongside concerts from Adele and Ed Sheeran and the movie Hologram for a King with Tom Hanks.
In addition to SVOD content, melty+ will offer access to podcasts and premium articles from its news coverage and investigative journalism as well as access to ad-free content on melty.fr.
melty is also offering a reduced subscription of €1.99 for ad-free access to all written content on melty.fr including premium articles.
President of meltygroup Bruno Massiet du Biest said: “After the acquisitions of Supersoluce and Nextplz which happened over the last six months, meltygroup has entered a new stage of its progress/development with the launch of melty+ which will enable it to offer richer, content to meet the expectations of its young audience, engage it and retain it, while diversifying its revenue sources, resulting in an recurring and resilient model, avoiding the vagaries of the advertising market and changes in search engine algorithms.”
VP of growth and innovation at Alchimie Eric van Eeckhout said: “Melty + is an ambitious and innovative project, which brings together the editorial power of Melty and the SVOD expertise of Alchimie.”
