By Jonathan Easton

Malaysian DTH operator Sirius TV has signed a deal with SES to deliver a new bouquet of satellite TV channels across the country.

The Sirius Basic package launches with 13 channels, with five in HD. The bundle is available for RM299 or €61.66(US$  per year, including installation and the first year for free. Sirius said the portfolio of channels will continue to expand with subscribers gaining access when they are released.

Sirius TV will use SES-12 satellite positioned at 95 degrees East to reach more than 7.5 million satellite TV equipped homes across Malaysia. The operator has also adopted SES’s Cloud Playout services for a cost-effective business model.

CEO of Smart Digital International, Sirius TV, Khairuddin Abdul Rahman said: “We are pleased to be delivering Sirius TV’s services via the latest broadcasting and content delivery technology from our partners at SES. Their high-powered SES-12 satellite and end-to-end cloud video solutions have empowered our business model and workflow with flexibility and scalability. More importantly, it has enabled us to reduce our costs through streamlined operations, allowing us to offer our customers endless entertainment at a competitive price.”

Executive vice president of global sales at SES Video, Deepak Mathur said: “Our commitment to the Asian market is reinforced by our partnership with Smart Digital International. We are proud to deliver Sirius TV’s bouquet across Malaysia and to showcase the benefits of cloud technology in the broadcasting space. Through our SES Cloud Playout solution, this partnership will move away from traditional business models and workflows, toward a more integrated, flexible, scalable and cost-effective cloud-based ecosystem.”