By Jonathan Easton
ViacomCBS has renewed its distribution deal with Altice USA.
The deal will see Altice continue to carry ViacomCBS’s portfolio of channels including Comedy Central, MTV and Nickelodeon to its Optimum and Suddenlink customers.
The new deal will also provide Altice customers to ViacomCBS’s streaming services including Paramount+, Showtime, Pluto TV, BET+ and Noggin.
In addition, ViacomCBS and Altice USA will continue to collaborate on addressable media and advanced advertising capabilities.
President, US Networks Distribution, ViacomCBS, Ray Hopkins said: “We are pleased to have reached a new multi-year agreement with our partners at Altice USA that underscores the strength of ViacomCBS’ brands and streaming services. Altice USA through its Optimum and Suddenlink brands is an important partner and we look forward to continuously serving subscribers with our outstanding collection of content.”
Altice USA’s chief programming and procurement officer, Yossi Benchetrit, added: “As Altice USA continues to focus on providing our Optimum and Suddenlink customers with a robust array of content to meet their evolving entertainment needs, we are pleased to reach a new agreement with ViacomCBS that ensures the continued delivery of their networks plus added rights to the ViacomCBS streaming services portfolio.”
