By Stuart Thomson
Sports broadcaster and streamer Eleven Belgium has secured rights to Ligue 1 football for the next three seasons.
This agreement was negotiated with beIN Sports, the global sales partner of Ligue 1 Uber Eats.
Eleven will make the best matches of the French league available on its OTT platform and app in Belgium and Luxembourg, starting from this weekend. Eleven will stream an average of seven fixtures each matchday, with the two most popular games each weekend offered in both French and Dutch commentary.
The deal adds to Eleven Belgium’s portfolio of football rights, which includes LaLiga, Serie A, Bundesliga and the FA Cup. Eleven Belgium have been the Home of Belgian football since 2020/21 with domestic rights to the Pro League, Women’s Super League and esports league.
The Eleven Group also has Ligue 1 Uber Eats rights in Portugal and Poland.
Eleven Belgium and Luxembourg MD and group chief rights acquisitions and distribution officer, Guillaume Collard said: “We want to deliver the very best live sport to our audiences and Ligue 1 Uber Eats is a fantastic addition to our portfolio. We know our subscribers are going to enjoy keeping up with Messi and co at PSG alongside all the top Belgian talent playing in the French league.”
Deputy managing director of the French football league, the LFP, Mathieu Ficot said: “We are delighted that Ligue 1 Uber Eats is making its return to Belgian screens with a broadcaster as well-known as Eleven. This new agreement demonstrates the growing international appeal of Ligue 1 Uber Eats, now available in 213 territories around the world.”