By Mark Layton
India’s Toonz Media Group has launched Toonz Kids, a new pay-TV children’s channel in Indonesia, available via local satellite TV network Transvision.
The bilingual channel, which went live on 14 November, includes shows in both Bahasa and English, and is targeted at 4-to-12-year-olds.
Toonz Kids will focus on edutainment and entertainment shows while also looking to explore content partnerships through animation co-productions with local companies in Indonesia.
Toonz is behind kids series including Sindbad & The 7 Galaxies, Lucky Fred and Gummybear & Friends.
The launch comes following the creation of a new strategic busines unit – Toonz Media Networks – in September, to supervise the rollout of the new linear channel in Indonesia, as well as planned launches in Malaysia, Singapore & MENA.
“Indonesia has a fast-growing kids entertainment industry and we felt it would be the best place to launch the expansion of our platform entertainment business,” said Toonz Media Group CEO P. Jayakumar.
